“Ultimately, marketing is empathy – knowing that someone else knows what I’m going through.”

Sai C.N.G. Blackbyrn, founder of the Coach Foundation and multi-time bestselling author, joins our host Rob Lawrence, for another in-depth marketing conversation. In today’s episode Sai shares how it is pain, not desire, that drives action and how your empathy as a coach is your greatest marketing tool.

Learn a coach’s greatest fear when it comes to marketing, why your philosophical beliefs matter and how that impacts your marketing tactics. Sai encourages us to take a scientific, persistent approach that can lead to earning more from fewer clients that we can truly serve well. A succinct, powerful discussion not to be missed!